Scent of a Tone-Deaf Brand
[Botswana Gazette - Botswana] - 2/11/2025
Mitchum’s recent deodorant mishap reveals how even global brands can stumble when they forget the human touch—and the local heartbeat. By PHENYO MOTLHAGODI Principal Consultant, Tennyson PR In September, Mitchum apologised in South Africa, the UK and Ireland after reports that select batches of (…)
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